About

76% sure I know what I'm doing.


Cesar Vallejo is a Colombian-American ACD/ writer who's so prone to replying to company-wide emails that his superiors once tried to make IT remove his Reply All button.


Equally important, he's devoted his career to making strange thoughts come to life through traditional, digital and social campaigns, guerilla stunts, reality TV shows and virtual reality experiences, which in turn have all revealed that to finally feel like you know what you're doing, you have to accept that one ever really does.


He's fully aware that the entire previous paragraph was a single sentence, and that writing about yourself in third person is weird.


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