About

76% sure that I know what I'm doing.


Cesar Vallejo is a New York-bred Colombian-American creative who doesn't really get your rock band references, continues to watch 90s cartoons well into his 30s and can make you rage-quit in any generation of FIFA.


He's used words to make strange thoughts come to life for some years now, during which he's helped agencies win new business, pitched to a myriad of personalities, wrote thousands of unused headlines and discovered, unequivocally, that to finally feel like you know what you're doing, you have to accept that no one ever really does.


He's fully aware that the entire previous paragraph was a single sentence, and that writing about yourself in third person is weird.




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