Don't make it right, make it good.

Make it honest. Make it pretty. Make it strange. Make it pretty strange. Make it stupid. Make it kind of f*cking ridiculous (my personal favorite). But whatever you do, don’t make it the way it’s always been made.

My name is Cesar, and I help convince brands to color outside the lines in ways that somehow accomplish their goals. More importantly, I guide diverse creative teams through the process of ideating, pitching and producing the ideas that do that convincing.

I’m a proud dual citizen of the USA and Colombia. And while I’ve spent most of my life in NYC, I’m more of a digital nomad nowadays with a home base in Miami Beach. I watch lots of futbol, play a bit of basketball, and continually fail to develop a consistent weight loss routine.