creative director & copywriter
Priceless moments posted by locals generate the world’s first social-media-crowdsourced city guidebook.
A vision for an all-electric future announced with a virtual exhibit that sent GM’s stock price soaring to an all-time high.
A World Cup campaign for the US Women’s National Team that championed the power of seeing someone like you succeed.
Empty store parking lots… or the perfect place to safely gather communities at the height of a global pandemic?
Could a soda bottle change your life? Bottles become AR portals to origin stories about the unsung creatives behind Wakanda Forever.
A test drive reimagined for the TikTok generation allows you to experience the Chevy Bolt through the way it sounds.
Rallied to free pumpkin spice from its made up season by dispensing it in front of Starbucks in the heat of summer.
Mind, body and soul explored in a content series about Black culture’s strides against self care stigmas.
How do you launch a test drive tour for a car you can’t drive yet? Easy. You build the test drive right into the car itself.
An influencer unboxing campaign where we built fully-functioning life-sized bat signals with products hidden in secret compartments.
Transformed the ultimate symbol of small business decline—empty storefronts—into a message of action.
Rebuilt vending machines into sensory deprivation tanks to isolate the sense of taste of Coke Zero’s biggest skeptics.
A brand commitment to nurses expressed through an original content series that highlights extraordinary nurse stories.
Took the beauty aisle out of the store to make it the setting of the world’s most democratic runway show ever.
Revived American Express UNSTAGED to bring the magic of the front row to socially distant screens around the world.