The Beauty Aisle

When seasoned beauty exec turned industry rebel, Sharon Chuter, launched a beauty brand meant for all people, the only piece missing was a way to reach them all. So, she made her new line, UOMA By Sharon C, exclusive to Walmart.

When it was time to launch this beauty brand for all, we took the beauty aisle out of the store and turned it into an icon of the beauty world that was never meant for all—the runway.