Don't make it right, make it good.
Make it honest. Make it pretty. Make it strange. Make it pretty strange. Make it stupid. Make it kind of f*cking ridiculous (my personal favorite). But whatever you do, don’t make it the way it’s always been made.
My name is Cesar and I’m a creative director and copywriter who guides multidisciplinary teams through the messy, beautifully chaotic process of concepting, pitching, and producing ideas that inject brands into culture, and culture into brands. My approach comes down to one simple question — how do we not only belong to the conversations of our time, but dare to stand out in them?
Based in sunny Miami Beach, I also moonlight teach at the University of Miami, where I help undergrads build curiosity, industry-ready portfolios, and a sense of creative mischief.