Lotto Max
Thrifting meets the lottery with an upcycled collection where each one-of-one piece doubles as your lotto ticket.
FINAL HOME
THINGS RECOGNIZED & FEATURED BY
Purina
Made live sports one less reason to leave your pet behind with pro soccer’s first permanent pet-friendly stadium section.
General Motors
A virtual exhibit that announced GM’s all-electric ambitions and sent their stock price soaring to an all-time high.
Mastercard
Priceless moments posted by locals generate the world’s first social-media-crowdsourced city guidebook.
Sprite Zero
The only brand collab with a Marvel blockbuster that didn’t look to the film’s stars for inspiration, but to the end credits instead.
Converse
In a city where a pandemic decimated audio recording spaces, we transformed a Foot Locker basement into one.
Coca-Cola
An AI-powered sampling experience that made tasting a new Coca-Cola flavor into a way to create art.
Purina
Introduced the first-ever official Team Pet to an MLS club with a four-part docu-series featuring seven furry recruits.
Walmart
Empty Walmart parking lots… or the perfect place to safely gather communities at the height of a global pandemic?
American Express
Repurposed the ultimate symbol of small business decline — empty storefronts — into a message of action.
Powerade
A World Cup campaign for the US Women’s National Team that championed the power of seeing someone like you succeed.
Walmart
Mind, body and soul explored in a docu-series that celebrates Black culture’s strides against self care stigmas.
Chevrolet
The test drive reimagined for the TikTok generation asks drivers to experience the Chevy Bolt through the way it sounds.
International Delight
Rallied to free pumpkin spice from its made-up season by dispensing it in front of Starbucks all summer.
Walmart
Fully-functional, life-sized bat signals incite bat-crazy product unboxings to promote exclusive items from The Batman film.
Verizon
Verizon’s brand commitment to nurses expressed through a content series highlighting extraordinary nurse stories.
The Vault
There are a bunch more projects that I’m proud to have led. Here’s a page full of case study videos about them.