Home – Working on Parallax

creative director & copywriter

General
Motors

A vision for an all-electric future that sent
GM’s stock price soaring to an all-time high.

Mastercard

Priceless moments posted by locals generate the world’s
first social-media-crowdsourced city guidebook.

Sprite
Zero

A shopper campaign with Black Panther: Wakanda Forever that didn’t look to the film for inspiration, but to the credits instead.

Walmart

Empty store parking lots… or the perfect place to safely gather communities at the height of a global pandemic?

Powerade

A World Cup spot for the US Women’s National Team that championed the power of seeing someone like you succeed.

American
Express

Transformed the ultimate symbol of small business decline
— empty storefronts — into a message of action.

Chevrolet

The test drive reimagined for the TikTok generation asks drivers to experience the Chevy Bolt through the way it sounds.

Walmart

Fully-functional, life-sized bat signals incite bat-crazy product unboxings to promote exclusive items from The Batman film.

International
Delight

Rallied to free pumpkin spice from its made-up season by dispensing it in front of Starbucks during summer.

Walmart

Mind, body and soul explored in a content series about
Black culture’s strides against self care stigmas.

Cadillac

How do you launch a test drive tour for a car you can’t drive yet? Easy. You build the test drive right into the car itself.

American
Express

Revived American Express UNSTAGED to bring the magic of the front row to socially distant screens around the world.

Verizon

A brand commitment to nurses expressed through an original content series highlighting extraordinary nurse stories.

Walmart

Took the beauty aisle out of the store to make it the setting
for the world’s most democratic runway show.