There are moments in history when everything changes. For the first all-virtual Consumer Electronics Show (CES), we helped GM announce one of their own. GM’s vision for an all-electric future with zero crashes, zero emissions & zero congestion was reimagined as a virtual exhibit that sent shockwaves across the car industry.

I was involved in the early concepting of this campaign, wrote for most of the film pieces and led the build for the augmented reality experience.