Movie theaters, closed. Trick-or-treating, canceled. Holiday gatherings, without gathering. The global pandemic took away those dear traditions that bring communities together.
Blamed for the demise of "main street" where communities not only shopped but gathered, Walmart and its empty parking lots became the opportune setting to make amends and safely bring communities together in this most uncertain time.
So, we developed a series of free, bespoke, contactless events and activations in Walmart parking lots across the nation. From the program's success evolved a robust platform we called Walmart Experiences, now activated year around.
