See the Power

For the last FIFA Women’s World Cup, we launched Powerade’s official global campaign with the US Women’s National Team, where we set out to highlight the importance of equal gender representation in sports. Or in simpler terms, the power of seeing someone who looks like you succeed.

In 1999, Brandi Chastain’s goal clenched a historic Women’s World Cup victory, encouraging young girls everywhere to lace up their cleats. For the 20th anniversary of this win, we highlighted this moment’s impact on USWNT rising star, Crystal Dunn, with a story about her journey to the world stage.