After an emotionally tolling year marked by harsh racial tensions, we helped Walmart become a platform for healing at the first all-virtual ESSENCE Festival. We produced an original content series that gave influential Black voices & wellness leaders a space to explore what it means to be centered.
In addition to the 3-episode series that ran on consecutive days, we aired an interstitial mini-episode dedicated to art in between segments. We also supported the series with a virtual booth that pushed products featured in the episodes.
