Purina became founding partner and kit sponsor of St. Louis CITY SC, one of the youngest clubs in MLS. We were challenged to find a way to weave the brand into the very fabric of the club’s identity.
So, we revived the iconic Team Pet role and reimagined it for the modern game — giving it purpose and utility. We then produced a four-part docu-series about the journey of seven certified facility dogs over a two-year training period as they competed for the role.
