creative director & copywriter
A vision for an all-electric future that sentGM’s stock price soaring to an all-time high.
A shopper campaign with Black Panther: Wakanda Forever that didn’t look to the film for inspiration, but to the credits instead.
The test drive reimagined for the TikTok generation asks drivers
to experience the Chevy Bolt through the way it sounds.
Transformed the ultimate symbol of small business decline — empty storefronts — into a message of action.
Rallied to free pumpkin spice from its made-up season bydispensing it in front of Starbucks during summer.
Priceless moments posted by locals generate the world’sfirst social-media-crowdsourced city guidebook.