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General
Motors
A vision for an all-electric future that sent
GM’s stock price soaring to an all-time high.
Sprite
Zero
A shopper campaign with Black Panther: Wakanda Forever that
didn’t look to the film for inspiration, but to the credits instead.
Chevrolet
The test drive reimagined for the TikTok generation asks drivers
to experience the Chevy Bolt through the way it sounds.
American
Express
Transformed the ultimate symbol of small business decline
— empty storefronts — into a message of action.
International
Delight
Rallied to free pumpkin spice from its made-up season by
dispensing it in front of Starbucks during summer.
Mastercard
Priceless moments posted by locals generate the world’s
first social-media-crowdsourced city guidebook.
Powerade
Transformed the ultimate symbol of small business decline
— empty storefronts — into a message of action.